The claim

Run AI meme pages on Instagram and sell paid shoutouts to brands.

Instagram's April 2026 crackdown on aggregator accounts was widely covered by creator-industry press.

How we checked

This is an evidence check, not a hands-on test. We reviewed platform rules and policies, published earnings data, regulator warnings and reporting: 3 sources, listed below.

Costs

Start-up cost
Varies
Effort
medium

What the evidence shows

Large meme pages have been paid for promotions, but Instagram now withholds recommendations from accounts that mostly repost unoriginal content. HuffPost reported meme page owners earning through conversion fees and paid posts, including about $400 per post for MyPillow ads, often without disclosing that posts were sponsored. In April 2026 Instagram extended its unoriginal-content penalties to photos and carousels, so accounts that mostly repost without meaningful changes lose Explore and recommendation reach. Instagram's head, Adam Mosseri, has said aggregators should transform content with their own commentary or remixing.

Realistic earnings: A new page can only grow through recommendations if its posts count as original. The sources show money going to pages with large audiences, not typical earnings for new ones.

Limitations

Earnings ranges are typical outcomes for a beginner, drawn from the sources; some people do far better or worse. Platform rules change often, so check the latest policy before you start.

VerdictWorks with limits

Works for some, not most.

Sources

  1. HuffPost: meme pages paid per conversion and per post (about $400 per MyPillow post), often without disclosure m.huffpost.com
  2. Tubefilter (30 April 2026): Instagram removes recommendations for accounts that excessively repost unoriginal photos, carousels and Reels tubefilter.com
  3. PetaPixel (30 April 2026): crediting or minor edits do not count as original; aggregator accounts lose Explore and recommendation surfaces petapixel.com