The claim

Sell AI product photos with AI backgrounds and models to online sellers.

Amazon and Shopify have both shipped built-in AI image tools, and Amazon's AI-model disclosure rule was reported by eWeek in July 2026.

How we checked

This is an evidence check, not a hands-on test. We reviewed platform rules and policies, published earnings data, regulator warnings and reporting: 4 sources, listed below.

Costs

Start-up cost
Varies
Effort
medium

What the evidence shows

The big selling platforms now give their merchants AI product-image tools at no extra cost, which undercuts a paid middleman service. Amazon Ads says its AI image generator is free and makes lifestyle and brand-themed images from product details, including in the UK, and Shopify's help centre says media generation (background replacement, prompt-based edits) is available on all plans at no additional cost for a limited time. Using AI models also brings compliance work: Amazon now requires sellers to tag images containing photorealistic AI-generated people, following a New York law in force from June 2026. Academic research also found image-creation job posts on a large freelancing platform fell 17% after image-generating AI arrived.

Realistic earnings: Sellers on Amazon and Shopify can now do basic AI backgrounds themselves at no extra cost, so a beginner would need to offer something those tools do not. The sources do not give earnings figures for this service.

Limitations

Earnings ranges are typical outcomes for a beginner, drawn from the sources; some people do far better or worse. Platform rules change often, so check the latest policy before you start.

VerdictOverhyped

Rarely matches what is promised.

Sources

  1. Amazon Ads guide: AI image generation 'is free' and makes lifestyle and brand-themed images; available in 15 markets including the UK advertising.amazon.com
  2. Shopify Help Centre: media generation replaces backgrounds and edits images by prompt, 'available on all Shopify plans at no additional cost' for a limited time help.shopify.com
  3. eWeek (July 2026): Amazon requires sellers to tag images with photorealistic AI-generated people, following New York's synthetic performer law eweek.com
  4. Management Science study (Imperial College repository): 17% fall in image-creation job posts after image-generating AI spiral.imperial.ac.uk