The claim

Run local AI workshops teaching older people and beginners for £30 a head.

PwC was named delivery partner for the UK government's free AI Skills Boost training in January 2026.

How we checked

This is an evidence check, not a hands-on test. We reviewed platform rules and policies, published earnings data, regulator warnings and reporting: 3 sources, listed below.

Costs

Start-up cost
Varies
Effort
high

What the evidence shows

There is a real skills gap among older people, but you'd be competing with free government-backed training. A UK government survey found only 18% of people aged 75 to 84 and 8% of those 85 or over had used generative AI in the past three months, and 32% of non-users overall said they didn't know enough about AI to use it. The government's AI Skills Boost programme offers free AI training to every UK adult. Among small firms, a 2024 British Chambers of Commerce survey found only 25% used AI and 43% had no plans to adopt it.

Realistic earnings: The sources show clear demand for help but no data on what paid workshops earn; free official training means paid sessions would need a clear local or personal advantage.

Limitations

Earnings ranges are typical outcomes for a beginner, drawn from the sources; some people do far better or worse. Platform rules change often, so check the latest policy before you start.

VerdictWorks with limits

Works for some, not most.

Sources

  1. UK government DSIT public engagement survey: generative AI use and confidence fall sharply with age gov.uk
  2. PwC on the UK government's AI Skills Boost programme offering free AI training to every UK adult pwc.co.uk
  3. Startup Donut on a BCC survey: 25% of small firms use AI and 43% have no plans to startupdonut.co.uk