The claim

Post AI images on Facebook pages and get paid by Meta's bonus programme.

Facebook AI 'slop' was investigated by 404 Media in 2024, and Meta's July 2025 unoriginal-content crackdown was widely reported.

How we checked

This is an evidence check, not a hands-on test. We reviewed platform rules and policies, published earnings data, regulator warnings and reporting: 3 sources, listed below.

Costs

Start-up cost
Varies
Effort
medium

What the evidence shows

Facebook does pay some creators based on performance, but access is controlled and Meta has started cutting monetisation for unoriginal, spammy content. 404 Media reported in August 2024 that creators in India, Vietnam and the Philippines were making AI images for Facebook's Performance Bonus, with one guide claiming '$100 for 1,000 likes'. In October 2024 Meta merged its programmes into Facebook Content Monetization, which was invite-only during its beta and pays according to how content performs. In July 2025 Meta said accounts that repeatedly post unoriginal content would lose monetisation access and distribution, having already acted against about 500,000 accounts for spammy behaviour.

Realistic earnings: Earnings depend on being admitted to the programme and on how posts perform. The sources show claimed one-off payouts, not typical earnings.

Limitations

Earnings ranges are typical outcomes for a beginner, drawn from the sources; some people do far better or worse. Platform rules change often, so check the latest policy before you start.

VerdictOverhyped

Rarely matches what is promised.

Sources

  1. 404 Media (6 August 2024): AI image creators in India, Vietnam and the Philippines target Facebook's Performance Bonus; guides claim '$100 for 1,000 likes' 404media.co
  2. Meta Newsroom (October 2024): Facebook Content Monetization merges in-stream ads, Ads on Reels and Performance Bonus; invite-only during beta; earnings tied to performance about.fb.com
  3. Tubefilter (15 July 2025): Meta to remove monetisation for accounts repeatedly posting unoriginal content; about 500,000 accounts actioned for spammy behaviour tubefilter.com