The claim

My AI system made me £10k a month — buy my course to copy it..

Short-form video is full of 'AI side hustle' course ads, and FTC and ASA enforcement continued through 2025–26.

How we checked

This is an evidence check, not a hands-on test. We reviewed platform rules and policies, published earnings data, regulator warnings and reporting: 3 sources, listed below.

Costs

Start-up cost
£50–£5,000+ (upsells often run to £10,000+)
Effort
medium

What the evidence shows

The FTC has repeatedly sued 'AI-powered' business-opportunity sellers. In those cases most buyers earned little or nothing, and some lost tens of thousands. The UK ASA ruled in 2025 that coaching ads can't use founders' results or testimonials as evidence of typical earnings. Not every course is fraudulent, but the income promises are usually unsupported.

Realistic earnings: Most buyers earn less than the course cost; the dependable profit goes to the seller.

Limitations

Earnings ranges are typical outcomes for a beginner, drawn from the sources; some people do far better or worse. Platform rules change often, so check the latest policy before you start.

VerdictAvoid

Usually costs more than it earns.

Sources

  1. FTC Operation AI Comply (Sept 2024): AI ecommerce schemes such as Ascend Ecom and FBA Machine took $25m and $15.9m from consumers ftc.gov
  2. FTC Click Profit settlement (Aug 2025): a falsely claimed 'advanced AI' store scheme cost consumers at least $14m; operators banned from the industry mychesco.com
  3. ASA rulings (Oct 2025): income claims in coaching and course ads were found misleading; testimonials don't count as evidence marketinglaw.osborneclarke.com