Surfer
SEO content optimisation and AI search visibility platform
Overview
Surfer guides writers to create and optimise content for search rankings, and tracks brand visibility in AI answer engines. It is used by SEO specialists, content marketers and agencies planning, writing and auditing web content.
Good for
Key features
- Content Editor with real-time SEO guidance
- AI visibility tracking across AI assistants
- Content Audit and Topical Map
- AI writing assistant and humanizer
- WordPress and Google Docs integrations
Pricing
| Plan | Billed monthly | Billed yearly | Notes |
|---|---|---|---|
| Discovery | — | $49/mo | |
| Standard | — | $99/mo | |
| Pro | — | $182/mo |
From our research of the official pricing page; not yet confirmed by an automatic check. Prices in USD per month: the only currency the page showed us, so UK prices may differ. A dash means that billing option isn't shown.
Free tier
No free plan
Alternatives to Surfer
Change timeline
Every change we've confirmed on the official pricing page: prices, plans, the free tier and restrictions. Each one was seen on two checks in a row.
No changes since tracking began; last checked 4 Oct 2026. We re-read the pricing page every day.